Pop stars are getting younger and younger these days. Literally.

Simon Fuller, worrying that S Club 7 are perhaps growing a little old for their prepubescent target market, has launched S Club Juniors - eight precocious all-singing all-dancing kids aged between 11 and 14. I can't wait for their drugs bust.

The good news for Mr Fuller is that it seems to be working - one of his intended demographics loves the single. Just look at all the happy, innocent smiling faces light up when One Step Closer is played at The Royal Vauxhall Tavern on Sundays.