As a reward for upgrading from Blogger to Blogger Pro, one receives 8,000 impressions of a free ad on the Blogger home page. As the ad is placed on a page with loads of hyperlinks, it needs to be eye-catching and attention-grabbing. I originally chose "Swish Cottage: dancing, laughing, drinking, shagging". It wasn't very successful - the ad was viewed 8,044 times, but received just 6 click-throughs.
Due to what I assume is an adminstrative error, Pyra have now sent me a voucher entitling me to another free ad. I've chosen something a bit more... unusual this time:
It is certainly working a lot better - 8 click-throughs from 4,002 impressions so far. Better, but a 0.2% success rate is not exactly setting the world alight.