The name of the product - Craven 'A' cigarettes - has disappeared, leaving the unlikely slogan "For your throat's sake, smoke". This sign combines two of my favourite obsessions - faded advertising signs on urban buildings, and advertising slogans which trumpet unrealistic health benefits of harmful products. You know, along the lines of "A Mars A Day Helps You Work Rest And Play". Advertisers are still doing it today, as McDonald's are discovering.
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