Here is the bad news:
The company doesn't appear to have a website yet. A Google search for 'Jonathan Aslett', the name of the new airline's American director turns up a worrying result. One Jonathan Aslett was arrested last year in the UK for the pornographic images of children found in his office and on his computer. It seems he was wanted by the FBI in the US for similar material. Surely not the same person? This one, according to the BBC report, runs a softwear [sic] business.